Zuffenhausen sports cars manufacturer steps up cultural commitment

Stuttgart. The New Year is getting under way with a promising collaboration: starting in January 2012, Dr. Ing. h.c. F. Porsche AG will partner with the Stuttgart ballet, promoting the world famous ballet company’s future appearances and events. The long-term partnership between the Stuttgart ballet and the leading international sports car company is under the banner “premium meets premium”.

Porsche’s goal is a close partnership based on trust.“This collaboration is a coming together of two brands that stand for values such as tradition, innovation and perfection. Our organisations are united not just by regionality and globality but also by a powerful, dynamic aesthetic, behind which lies a great deal of technology,” said Thomas Edig, Deputy Chairman and Member of the Executive Board for Human Resources and Social Affairs of Porsche AG. Read more